music meets runway

#MMR2013: Music Meets Runway Unveils ICONIC Designers

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Source: 360nobs. And the list we have all been waiting for –
Are you ready for the biggest Music Meets
Runway Event ever?
Music Meets Runway unveils the theme for
this year’s event as the ICON EDITION. This
years music meets runway will for the first time
ever, feature not only established designers but
Iconic designers as well.
Music Meets Runway (MMR) is a platform that
has successfully showcased Nigeria’s talent in
the fashion and music industry in the past years
and has also encouraged up and coming
designers by giving them a platform for
recognition.
For this 3rd edition we will feature our
established home designers who are trailblazers
and internationally recognized with several
awards, reputable brand partnerships and
participation in fashions shows (local &
international) to their credit.
MEET THE DESIGNERS
ITUEN BASI
In 2009, this remarkable woman was named
Africa’s most innovative designer after
showcasing one of her collections at that year’s
ARISE Fashion Week. In recent years, her
designs have also graced the cover of Elle South
Africa in 2012 and the runways of Dubai during
the 2013 Dubai Fashion Experience. High levels
of creativity, passion for all things African and
formal training from the prestigious London
College of Fashion have made feats like these
inevitable for Ituen as she continues to stand
out as one of Nigeria’s best. Collections like
Independence and Ankara & Beads have
certainly displayed this designer’s love for
colorful African print, a look that has captivated
the many followers of African fashion.
JEWEL BY LISA
Jewel by Lisa is a multi-faceted global
womenswear and accessories collection.
Designer Lisa Folawiyo perfected the art of
wearing Ankara (local West African fabric)
through the use of ornate embellishment.
Jewel by Lisa has been featured in several
publications such as The New York Times,
Drapers, Vogue.co.uk, Style.com, BBC.co.uk,
MTV.co.uk, Vogue.it, Dazeddigital.com,
ModaOperandi.com, Lucky, Women’s Wear
Daily, Harpersbazaar.co.uk, The Financial Times
Online (How To Spend It), Glamour Magazine
(South Africa), Essence, Arise, Ebony, Marie
Claire (Italia, Russia, & South Africa). The brand
has also been well received and worn by the
likes of Actresses, Lucy Liu, Thandie Newton;
and Singer, Solange Knowles.
Lisa Folawiyo is the creative genius behind
power fashion house, Jewel by Lisa. As an
innovator, she was able to take the simple
process of ankara design to a whole new level
with her expertly handcrafted embellishments.
This has led to the total transformation of
African fashion as we know it as well as its
promotion of global recognition. Her pieces have
been seen on different catwalks around the
world: New York (during NYFW SS10 and SS11),
Johannesburg, Paris, South Africa and Lagos.
Jewel by Lisa has collaborated with global
brands such as Blackberry and L’Oreal, to
create limited edition Blackberry Phone cases
and Lipstick & Nailpolish covers, respectively.
LANRE DASILVA AJAYI
The woman behind LDA, the label with a
reputation for delivering fabulous couture and
prét-a-porter productions. These have been
made from a combination of different prints,
patterns and traditional fabrics, creating
outstanding collections that have wowed the
fashion world consistently. Lanre has attended
several fashion week events in her decade-long
career: South Africa Fashion Week, Mercedes
Benz Fashion Week Spring 2012, Arise Fashion
Week, London Fashion Week 2012 and many
more. Her fashion house is said to produce an
average of eight collectiions every year, giving
fashionistas at home and abroad something to
appreciate every single moment.
DEOLA SAGOE
This fashion visionary/ haute couture designer
first showed up on the fashion scene in 1998,
introducing the world to her beautiful and
colorful designs. Using African fabrics, hand-
woven materials, and contemporizing almost-
lost traditional African techniques, Deola’s
designs present a unique vision and attitude for
the modern woman.
Several high- fashion events have been
attended ever since, with outstanding
collections like Ori Oke flooding the glamorous
runways of South Africa Fashion Week,
Mercedes Benz Fashion Week, New York Fashion
Week, Arise Fashion Week in Lagos and many
more. This has helped in building her worldwide
fan-base consisting of many famous faces like
Anika Noni Rose and media moguls Oprah
Winfrey and Will Smith.
Sagoe, who will be making her film debut as the
legendary female activist, Funmilayo Ransome-
Kuti in the movie “October 1”, is a fashion
visionary with a unique approach to her craft
that has endeared her to fans and followers all
over the world.
This year’s event will also feature some notable
gentlemen such as:
OKUNOREN TWINS
Kehinde and Taiwo Okunoren have been in the
business of designing sophisticated African and
European styled suits for over a decade. The duo
launched their first line of suits at the very
young age of 19 and have continued to rise
steadily to prominence ever since. Their most
recent accomplishments include the showcasing
of their latest designs at the 2012 Arise Fashion
Week, an event that was flooded with the who’s
who of the African fashion and entertainment
industry. G.O.O.D. Music’s latest addition,
D’Banj, was also seen sporting a custom made
suit by the twins during his sold-out 2013 DKM
Concert. Over the years, DJ Caise, Naeto C and
Don Jazzy are a few of other celebrity clients the
twins have dressed up for red carpet events
(and in Naeto C’s case, his very own wedding).
MAI ATAFO
The fashion world was formally introduced to
the brilliant Mai Atafo in 2007, with the launch of
his clothing line, Mai Atafo Inspired (MAI). Fast-
forward six years later and this “fashion artist”
has undeniably succeeded in making a name for
himself and his brand in the African fashion
industry.
In 2010, Mai Atafo Introduced “Weddings by
Mai” a line tailored specifically to create every
element of clothing for the perfect dream
wedding. His made-to measure high end
clothing line for women and specially crafted
suit for men; MAI creates lavishly designed
dresses and clean cut suits.
Favoured immensely by a growing list of
celebrity clientele, Mai Atafo has gone forward
to cut across fashion borders and reached out to
a more accessible client base.
With many accolades under his belt, Mai Atafo
has truly evolved into a recognized fashion Icon
with his signature tailoring and glamour meets
outlandish designs. Mai Atafo continues to
create and most importantly inspire through his
lifestyle brand.
For more information on Music Meets
Runway please visit
http://www.musicmeetsrunway.com
Follow us on twitter @musicmeetrunway and
Instagram @musicmeetrunway for
opportunities to win tickets to this year’s event.
For all press matters please email
press@musicmeetsrunway.com

Over 3000 Models Present As Casting Holds For Music Meets Runway 2013

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The 2013 model casting for the premier music
and fashion show, Music Meets Runway (MMR),
which held last Saturday 21st September, 2013,
was a tremendous success with a huge turnout
of over 3000 young aspiring female and male
models as against last year’s 1000 models.
The event was held in the Expo Hall at the Eko
Hotel and Suites in Victoria Island, Lagos. This is
the latest in a series of campaigns lined up for
the third edition of the Music Meets Runway,
which has been tagged, ‘The Icons Edition’.
What a way to start!
The Judges were said to have a hard time making up
their minds in selecting the finalists, as the
quality and quantity of the respondents to the
casting call announced earlier that week was so
high.
Speaking at the event, Jennifer Olize, the CEO of
Le Reve Events, the Creative Director behind the
show appreciated the models and informed
them to check their emails for notification of the
successful qualification for the show, Jennifer
continued. ‘We will get back to you to inform
you if you are selected and as for those who
where not successful this year, thank you for
attending and please do try again next.’
Miss Nkem Okorafor, the current “Face” of MMR
2012, who was in attendance said ” whoever
emerges the winner will have the course of her
life changed forever “. This year’s winner will go
on to become the new “Face” of MMR for a year
and will also participate in a major International
fashion week in 2014.
Speaking on passing her crown, Miss Okorafor
continued “being the Face of MMR has really
opened lots of doors for me, it took me four
years to be where I am today. The upcoming
models now look to me as a role model, which
feels good. I was recently cast as the lead
model “The Golden Girl” in this years campaign
shoot and video, later this year I will be
travelling out to participate in the Mercedes
Benz Fashion Week. I have mixed feelings on
passing the crown as the year has gone so fast,
but I’m happy that I’ve laid a good legacy for my
successor, I will be delighted to see who will
emerge the winner as the Face of MMR 2013 and
carry on where I left off in promoting the MMR
brand.”