African icon, Deola Sagoe and Mai Atafo are official clothiers for The Future Awards Africa 2013

Posted on Updated on

Prior to the official announcement of the date
and venue for The Future Awards Africa (TFAA)
2013, the project’s Central Working Committee
(CWC) has announced the official clothiers for
the event, headlined by one of Africa’s most
respected designers and fashion brands, Deola
“As a proudly African brand, we are inspired by
the work that The Future Awards Africa is doing
across the continent, empowering a generation
of young Africans in both the private and public
sector,” said Deola Sagoe, owner of the
eponymous label, and who will also be
presenting The Future Awards Africa prize in
Fashion & Style. “We are glad to partner with
this event, and are proud of the uplifting stories
of African innovation, entrepreneurship and
achievement that it brings to the fore.”
Ms Sagoe is the official design partner for
female guests while the Mai Atafo-led
fashion label MAI will be the official design
partner for the male guests. The dress code for
this year’s event is black tie, with guests
expected to dress in formal evening wear for the
awards. A more detailed guideline is available
on the website
“We are excited to work with Ms Sagoe, whose
drive and success has acted as a beacon for
generations of young Nigerian and African
designers and also pleased that she will have
the honour of announcing this year’s winner for
the Fashion & Style Prize,” said Adebola
Williams, the chief operating officer of TFAA.
“Along with Ohimai Atafo, who is an integral
part of our process as head of the Central
Working Committee, we look forward to an
evening of elegance with a distinguished cast of
guests from across the continent.”
Sagoe, who will be making her film debut as the
legendary female activist, Funmilayo Ransome-
Kuti in the movie “October 1”, is a fashion
visionary with a unique approach to her craft
that has endeared her to fans and followers all
over the world.
Using African fabrics, hand-woven materials,
and contemporizing almost-lost traditional
African techniques, Deola’s designs present a
unique vision and attitude for the modern
woman. A mother of three who studied at the
University of Miami and University of Lagos, Ms
Sagoe began designing in 1998 and has
exhibited her work internationally including at
the New York Fashion Week, and has been cited
by international stars including Will Smith and
Oprah Winfrey.
The Future Awards Africa 2013 – to be televised
exclusively for Africa Magic and broadcast live
online on Y! TV – will hold in October 2013 and
will be a week-long three-city celebration. The
host venue and date will be unveiled by the
CWC in the coming week. The event is being
held in partnership with the African Union
Commission and Microsoft.
Media Partners include Channels TV, Silverbird
TV, Nigeria Info, TW, Ventures Africa, and
Guardian Life. Online Partners are BellaNaija,
LindaIkejiBlog, Information Nigeria, Premium
Times, 360Nobs, NigeriaNewsDesk,
LadunLiadiBlog, and Jobberman. Official Media
Partners are Cool FM, Wazobia FM and Y!/ , and the official television partner is
Africa Magic. For more information, visit
@TFAAfrica on Twitter (the official hashtag for
the event is #TFAA2013), or the website .


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s