Guaranty Trust Bank (GTB) Commences “Instant Account Opening” on Facebook

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Guaranty Trust Bank (GTB) plc has once again raised the
service bar for African Financial Institutions,
by up grading its Social Banking offering on
Facebook to accommodate Instant GTBank Account
Opening.
With this upgrade, prospective customers of the
foremost Bank can open accounts and immediately
get their account numbers while on Facebook,
without having to visit any GTBank branch.
Commenting on the new offering which went live
recently, Managing Director/CEO of Guaranty Trust
plc; Mr. Segun Agbaje said the upgrade will make it
more convenient for people to commence banking
relationships with the Bank. Mr. Agbaje explained
that all people have to do while on Facebook is fill
the account opening form, upload their passport
photograph and signature mandate and
immediately get their account number.
GTBank Social Banking is a unique offering
pioneered by the Bank earlier in the year that
allows people open GTBank Accounts, make
Account Balance Enquiries, perform Money
Transfers and purchase Airtime on Facebook.
The Bank remains the leading Nigerian financial
services provider in the social media space with
over 1.3 Million followers on Facebook alone, the
largest following for any Nigerian company.
With Social Banking, Guaranty Trust Bank plc has
successfully introduced a new and effective
platform through which its customers can get real-
time customer service and perform transactions
quickly, safely and at their convenience. According
to Mr. Agbaje the banking requirements of today’s
customers necessitates a high degree of flexibility,
which is why GTBank is instituting value adding
channels on social and other platforms that allow
people bank 24/7.
Guaranty Trust Bank plc was established in 1990
and has within the last 23 years come to be
recognized as one of the most innovative and
service focused banks in Nigeria. The Bank, which
was recently conferred with the 2013 African Bank
of the Year Award by African Banker Magazine, has
banking subsidiaries in Cote D’Ivoire, the Gambia,
Ghana, Liberia, Sierra Leone, the United Kingdom
and has concluded the purchase of a 70% equity
stake in Fina Bank that will see its operations
spread to Kenya, Uganda and Rwanda .
Culled from lindaikeji’s blog.

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